Bestseller lists feel like objective measures of book quality and popularity, but they're actually complex systems influenced by timing, marketing strategies, and psychological triggers that have little to do with how many people actually read and love your book. Understanding how these lists really work—and what drives the human psychology behind them—can transform your approach to book marketing and sales.

A book proposal is your book's job application. It's how you convince publishers that your book deserves their investment over the thousands of other proposals they receive each year. Yet most authors treat proposals like extended query letters, missing the strategic elements that actually influence publishing decisions.

The publishing landscape has changed dramatically over the past decade. What once seemed like a clear choice between the "legitimate" path of traditional publishing and the "fallback" option of self-publishing has evolved into two equally viable but fundamentally different business models. In 2025, the question isn't which path is better—it's which path is better for you and your specific goals.

Embarking on the journey of publishing your manuscript is like setting sail on a vast and uncharted sea. As a writer, the decision of whether to opt for self-publishing or traditional publishing is a crucial crossroads that demands careful consideration. In this article, we'll explore both avenues, guiding you through the decision-making process.